Europcar wird zu "Europcar - moving your way"

    Europcar scheint derzeit seine Markenkommunikation zu überarbeiten, wie eine aktuelle Pressemitteilung von Europcar International verrät.


    Europcar unveils its new brand promise “Moving your way”

    Saint Quentin-en-Yvelines - Europcar, the leading car rental company in Europe, unveils its new brand positioning "Moving your way" which will be rolled out throughout all the Europcar countries in marketing campaigns. "Moving you way" reflects Europcar's strategy to be one of the main actors shaping the future of mobility together with its commitment to its customers.


    "Europcar's new brand promise translates the company commitment to accompany the mobility needs of its customers during their whole life. Through ‘moving your way', we mean that our diversified solutions provide our customers with more freedom and allow to rediscover the pleasure and emotions of the mobility experience. However you choose to move, whatever way, methods, direction or style, Europcar will move with you and will ‘move' you" explained Pascal Klein, Europcar Group Marketing Director.


    • Europcar is introducing this new brand positioning in all major European cities through:
    • Billboard campaigns in airports, starting with the co-marketing campaign introducing the new Volkswagen Up!
    • Advertising in print media, social media, newsletters and online banner campaigns.
    • Outdoor advertising
    • New point of sale materials in all major locations


    In Australia and New-Zealand the new tagline was also introduced in the New-Zealand rugby signage throughout the country, receiving international television coverage each week and will be reinforced with outdoor and online advertising campaigns.


    For more than 80 years, Europcar has been building the expertise and strong market positions that have established it as the undisputed European leader in car rental services. Today, Europcar is exploring new ways to provide comprehensive mobility solutions to its customers allowing real flexibility, easy to access, environmentally friendly, seamless and price worthy.


    Pressemitteilung Europcar International


    Wir sind gespannt, wann auch in Deutschland "moving your way" Einzug halten wird...


    Wie findet ihr den neuen Claim?

    mal sehen, was haben wir denn in der Presseerklärung


    "Moving your way"
    "Moving you way"
    'moving your way'


    also ich finde, man sollte aufpassen, wenn die sich auf einen zu bewegen im Straßenverkehr. da sollte man wohl besser ausweichen.


    aber gut, Hertz begrüßt einen neuerdings mit "how alive are you"... also ich hoffe dass die nicht an tote vermieten.

    Naja, immerhin ist es nicht: "dü brauckst ein 'ertz zuum leböön".


    Hauptsache der Claim ist auch voll fett credile, immerhin gehts ja um die unheimlich innovativ-kreative Branche der Motorkraftwagenvermietung. Quasi twentyfirst century und so. Aber volle Möhre.